The Department of TourismโCordillera Administrative Region (DOT-CAR) wrapped up its Filipino Brand of Service Excellence (FBSE) training for 233 students from the College of Hospitality and Tourism Management – University of the Cordilleras on May 8โ9 and 13โ14, 2025.
The Filipino Brand of Service Excellence is a crucial concept for students pursuing careers in tourism and hospitality. Whether their careers will be in hotels, resorts, tour companies, or other tourism sectors, these students will be able to contribute to the global success of the Philippine tourism industry while also developing themselves into professionals who embody the very best of Filipino culture. It reflects the distinctive, warm, and world-renowned service culture that the Philippines is known for.
SDG 4 โ Quality Education
4.4: Increasing relevant skills for employment
4.7: Promoting education for sustainable development and global citizenship
SDG 8 โ Decent Work and Economic Growth
8.6: Reducing youth unemployment through skills training
8.9: Promoting sustainable tourism that creates jobs and supports local culture
SDG 12 โ Responsible Consumption and Production
12.b: Policies that promote sustainable tourism
SDG 17 โ Partnerships for the Goals
17.17: Encouraging publicโprivate and institutional partnerships
