The University of the Cordilleras – College of Hospitality and Tourism Management (UC-CHTM) proudly takes part in the grand opening of Panagbenga 2025, the much-anticipated Baguio Flower Festival, celebrating the beauty, culture, and vibrant spirit of the City of Pines!

As future hospitality and tourism professionals, our CHTM students actively immersed in the festival’s opening activities, gaining firsthand experience in event management, cultural celebrations, and tourism operations. From assisting in guest reception, logistics, and festival coordination to engaging with locals and tourists, our students were at the heart of the Panagbenga experience!

Highlights of the Opening Day Immersion:

Witnessing the Grand Opening Parade – A spectacular display of colors, music, and artistry showcasing the region’s rich culture.

Hands-on Event Participation – Assisting in crowd management, guest relations, and event operations.

Cultural Appreciation – Learning about the history and significance of Panagbenga as a tourism and cultural event.

Engaging with Tourists and Stakeholders – Enhancing communication and hospitality skills while interacting with visitors.

Behind-the-Scenes Learning – Observing how major festivals are organized, from planning to execution.

This experience is more than just a celebration—it’s a valuable learning opportunity that allows our students to apply their knowledge and develop essential industry skills. By being part of Panagbenga 2025, they gain insights into large-scale event management, community engagement, and the economic impact of tourism in Baguio City.

A huge thank you to the festival organizers, our faculty mentors, and our dedicated CHTM students for making this immersion meaningful and successful! This is just the beginning—stay tuned as our students continue to take part in various Panagbenga activities in the coming weeks!

Panagbenga 2025 is here, and UC-CHTM is honored to be part of this iconic celebration!