The University of the Cordilleras – College of Hospitality and Tourism Management (UC-CHTM) proudly takes part in one of Baguio City’s grandest and most anticipated celebrations—the Panagbenga Festival 2025!

As part of their experiential learning and industry immersion, our CHTM students have been given the incredible opportunity to actively participate in various aspects of the festival, gaining first-hand experience in event management, hospitality operations, and tourism services. From assisting in hotel and restaurant operations to supporting festival logistics, guest relations, and tourism activities, our students are fully engaged in bringing the spirit of Panagbenga to life!

Why is this experience valuable?

Real-world Application – Our students are putting their classroom knowledge to the test, applying their skills in customer service, event coordination, and hospitality management in a dynamic festival setting.

Industry Exposure – Working alongside tourism and hospitality professionals, our students gain invaluable insights into large-scale event planning and execution.

Cultural Appreciation – Beyond the operations, our students get to experience the rich heritage and traditions of the Cordilleras, deepening their understanding of local tourism.

Networking Opportunities – This immersion allows them to connect with industry leaders, opening doors for future career opportunities.

A huge shoutout to our dedicated students for their hard work and enthusiasm, as well as to our partner establishments and organizations for welcoming and mentoring our students throughout this experience. This opportunity is a testament to UC-CHTM’s commitment to producing globally competent, skilled, and industry-ready professionals!

Stay tuned for more updates and behind-the-scenes stories as our students continue their Panagbenga Festival 2025 immersion!