The University of the Cordilleras – College of Hospitality and Tourism Management (UC-CHTM) proudly takes part in the grand celebration of PANAGBENGA 2025, Baguio City’s world-renowned Flower Festival, with the theme “Celebrating Traditions, Embracing Innovations.”

This year’s theme perfectly reflects the essence of our beloved festival—honoring the rich cultural heritage and traditions of the Cordilleras while embracing modern advancements and creativity in the tourism and hospitality industry. As future hospitality and tourism professionals, our participation in Panagbenga allows us to showcase our passion, skills, and dedication to promoting sustainable tourism and cultural appreciation.

From the breathtaking Grand Float Parade to the mesmerizing Street Dance Competition, from the vibrant Session Road in Bloom to the exciting trade fairs and exhibits, UC-CHTM students and faculty are actively engaging in various activities that highlight Cordilleran artistry, Filipino hospitality, and innovative tourism practices.

As we celebrate this season of blooms, let us continue to uphold the spirit of Panagbenga by fostering unity, creativity, and environmental stewardship. May this festival inspire us to cherish our traditions while welcoming innovations that will shape the future of tourism and hospitality in the Philippines and beyond!