The University of the Cordilleras – College of Hospitality and Tourism Management (UC CHTM) emerged as the overall champion in the prestigious Tourism Start-Up Competition (TSUC) during the 8th Youth for Tourism and Hospitality (#Y4TH2023) International Conference. Hosted by the University of the Philippines – Asian Institute of Tourism (UP-AIT), the event took place on November 11, 2023, at the UP Film Institute, UP Diliman.

UC CHTM’s winning proposal, “LocaTOUR: Look and Book,” showcased a digital travel marketplace emphasizing community-based tourism while advocating for sustainable Green Tourism practices. The innovative concept stood out among 15 entries, earning the top spot from five finalists who presented at the live competition.

This year’s conference, attended by 800 participants from 45 schools and universities across the Philippines, featured six competitive categories, including Destination Marketing Plan Competition, Research Infographic-Poster Presentation, Travel Vlog Competition, Travel Brochure-Making Competition, Mx. Turismo and the newly introduced Tourism Start-Up Competition. UC CHTM proudly represented in multiple categories, with the LocaTOUR project securing a well-deserved victory.

The team’s success was guided by the mentorship of UC CHTM faculty members Ms. Laarni Lourdes B. Andam and Mr. Lloyd C. Diawan. Their dedication and expertise helped refine the proposal, ensuring it aligned with the conference’s theme of sustainable and innovative tourism solutions.

This accomplishment highlights UC CHTM’s commitment to fostering innovation and sustainability in the hospitality and tourism industry, further solidifying its reputation as a leader in academic excellence and real-world impact.

By:

Ryan Roy Quirante Bartolome

Sustainability Program Coordinator, UC CHTM